Five Rules for Clear Business Writing

During this webinar, you will develop a writing style that is clear and convincing. In turn, you will increase the number of clients who reply to you with a positive response, and you will decrease the time that it takes for your co-workers to read your writing.

These two outcomes will lead to higher profitability for your organization.

Overview:

In this program, you will learn five techniques that are used for drafting clear emails and documents. By applying these techniques in your writing, you will avoid misunderstandings with clients and co-workers, even when your subject matter is highly complex.

At the end of the program, you will participate in an exercise that reveals how easy it is to incorporate the five techniques into your everyday writing.

Key Takeaways:

Upon completion of this program, you will be able to

• explain technical concepts using simple language;
• decide when to repeat a term versus when to use a synonym;
• determine when to use (and when to avoid) the word “and”;
• identify misplaced modifiers and ambiguous references; and
• draft emails and documents that are easy to read – even for laypeople

Speaker: Ryan Standil, President of Write to Excite