Intangible Assets Drive Business Success: Part 1

Building on CPA Canada’s 2013 Drivers of Future Value and answering a CPA Canada’s 2019 Foresight Imagining the Profession to move beyond numbers, John Voorpostel shows an intangible is simply another resource on mission toward some planned outcome.

It Is Not That It Is a Hammer, It’s That It Drives Nails.

Resources are first explored through scholars and schools of thought then redefined in a way consistent with John Stuart Mill’s Principles of Political Economy and the thoughts of Economist Dr. Edith Tilton Penrose in her Theory of Growth of The Firm.

From there it builds an outcome driven business model called a Community of Endeavor. Much of human activity can be seen through this lens. You will see your clients entirely differently after this first half of a two-part seminar.

Instructor(s): John Voorpostel, CPA, CMS